characteristics of the venezuelan university educational market

Authors

  • Hamlet Trejo Colegio Universitario de Administración y Mercadeo. Venezuela

Keywords:

educational market, offer and demand, market segmentation

Abstract

From the perspective of marketing, the University Education Institutions need to define and know the educational market, to proceed to segment it and present an attractive academic offer. In this way, this essay presents its main attributes that demonstrate that it is a very competitive market, but at the same time regulated, because there are multiple offerers and demanders for educational services and the State creates the guidelines that assure it the largest portion of the market. In addition, the main characteristics offer and demand are presented and it is argued that segmentation is based on the duration of careers, territoriality and specialization.

Downloads

Download data is not yet available.

Author Biography

Hamlet Trejo, Colegio Universitario de Administración y Mercadeo. Venezuela

Doctor en Gerencia

Profesor Asociado al Programa de Ciencias Administrativas

Colegio Universitario de Administración y Mercadeo (CUAM).

San Felipe. Edo. Yaracuy

Venezuela

References

Bernues, S. (2009). Marketing y Ética.
[Artículo en línea]
Disponible en:
http://www.sergiobernues.com/
marketing-y-etica/
[Consulta: 2016, Febrero 03].

Bustos, H. y Becker, R. (2010). Marketing Educacional. El Alumno es un Cliente. Libro Digital. Santiago, Chile: Bucket Model. Business Education.

Krugman, P., Wells, R. y Olney, M. (2008). Fundamentos de Economía. Barcelona, España: ER.

Manes, J. (2008). Marketing para instituciones educativas. (2da Ed.) Buenos Aires: Granica.

Martín, M. (2005). Arquitectura de Marcas. Modelo general de construcción de marcas y gestión de sus activos. Madrid: ESIC.

OPSU (2018). Oficina de Planificación del Sector Universitario.
[Página web].
Disponible en:
http://www.opsu.gob.ve/
[Consulta: 2018, Febrero 20]

Talaya, A. (2008). Principios de Marketing. (3ra Ed.) Madrid: ESIC.

Trejo, H. (2016). La Gerencia del Marketing Educativo en el Contexto Universitario. Tesis Doctoral no publicada. Universidad Yacambú. Barquisimeto.
Morros de San Juan. Edo. Guárico - Venezuela

Published

2018-07-22

How to Cite

Trejo, H. (2018). characteristics of the venezuelan university educational market. Revista Electrónica REDINE, 10(1), 75 - 81. Retrieved from https://revistas.uclave.org/index.php/redine/article/view/1221

Issue

Vol. 10 No. 1 (2018): January - Junio

Section

Essay

Copyright from the year of publication

This work is licensed under a:

Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)

The opinions expressed by the authors do not necessarily reflect the views of the publication's editor or UCLA. Total or partial reproduction of the texts published here is authorized, provided that the complete source and the electronic address of this journal are cited. Authors have the right to use their articles for any purpose, provided it is done on a non-profit basis. Authors may publish the final approved version of their work online or in any other medium after it has been published in this journal.