Impact of an economic study for the creation of a marketing center for organic blackberries

Abstract

Ecuador is an agricultural country; which cultivates between 1,800 and 3,000 meters of organic blackberries, of which the provinces of Tungurahua, Bolivia, Cotopaxi, Pichincha, Imbabura and Carchi are the most representative. The canton of Milagro is located in the south center of the Litoral region of Ecuador, most of the economy is generated by informal businesses, for which it is not a disadvantage in its entirety since it allows the opening of entrepreneurship alternatives. The markets are in constant evolution, generating changes in consumption habits, each time people consider care of their health to be more important and it is because of this that they seek the use of more natural products or foods with an organic level. For this reason, it is necessary to study the convenience of creating an organic blackberry marketing company, which aims to create employment for informal merchants in the city and thus develop the economy of both the city itself and the national economy. Finally, it is pertinent to note that organic blackberry is a product with an additional benefit to consumer health, as it does not have any type of preservatives, nor has it been treated with pesticides. It helps the diet to consume it, thus generating a change in the habit in the urban population of the Milagro canton.